Is the Customer at the Center?

You may think this is a crazy question to ask. Well, I have been asking it regularly. The results are pretty amazing.

Well, I am here to tell you that most people (by self admission) agree that their customers are NOT at the center of their business. I ask, if not the customer, who?

The overwhelming majority of people have admitted that they themselves are at the center of the business. In fact, some of them even readily admit that the reason for being in business was not about the customer from the outset. The business was and is yet another monument to be adored, not a commitment to serve others in ways that meter to the their success.

Here’s the problem: If customers are not at the center of your business, you can find many less demanding and less costly ways to make yourself feel good and important.