Do you really want to know what your customers find most valuable to their business? Really?
My co-author, Jerry Alderman - Founder and CEO of Valkre Solutions, developed a novel and impactful way to get to the heart of this matter. Give your customers the next bit of investment ($$$) you plan to make in your business. Let your customers invest in the area(s) of your business that will translate into the greatest increase in THEIR operating margin...a novel idea!
Where your customers invest in your business to get the biggest impact may shock you. Ask the question, listen and learn. You may achieve the competitive advantage and customer engagement you've been seeking.
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