Let the Customer Invest Your Money

Do you really want to know what your customers find most valuable to their business? Really?

My co-author, Jerry Alderman - Founder and CEO of Valkre Solutions, developed a novel and impactful way to get to the heart of this matter. Give your customers the next bit of investment ($$$) you plan to make in your business. Let your customers invest in the area(s) of your business that will translate into the greatest increase in THEIR operating margin...a novel idea!

Where your customers invest in your business to get the biggest impact may shock you. Ask the question, listen and learn. You may achieve the competitive advantage and customer engagement you've been seeking.

Is the Customer at the Center?

You may think this is a crazy question to ask. Well, I have been asking it regularly. The results are pretty amazing.

Well, I am here to tell you that most people (by self admission) agree that their customers are NOT at the center of their business. I ask, if not the customer, who?

The overwhelming majority of people have admitted that they themselves are at the center of the business. In fact, some of them even readily admit that the reason for being in business was not about the customer from the outset. The business was and is yet another monument to be adored, not a commitment to serve others in ways that meter to the their success.

Here’s the problem: If customers are not at the center of your business, you can find many less demanding and less costly ways to make yourself feel good and important.